Canvas ad: Denim Refresh

Canvas Ad

Littlewoods Irelands brief was to create a Canvas ad for use on their Facebook channel to promote the seasonal launch of their new V by Very denim range, capture the attention of their customers and facilitate them in connecting with the relevant purchase page on their online store.

The product name was to be at the forefront of promoting the various styles for this new range. I devised a concept where we would highlight the name on the first screen and keep it as a constant throughout the remaining image slides, aiding in both navigation and promotion.

The palette and design were created to accentuate the text when necessary and equally allowing the product to be the principal focal point on the various different slides.