Littlewoods #styleofplay campaign

Client: Littlewoods Ireland
Project: GAA Sponsorship Branding
Team: Daragh.ie, Littlewoods Ireland
Images: Sportsfile
As a newly appointed top-tier sponsor for the GAA All-Ireland Senior Hurling Championship and Camogie League, Littlewoods Ireland contracted me to conceptualise and implement a Branding strategy to roll out across all of their the upcoming sponsor touchpoints.
Following a series of explorative meetings, we finalised a refined selection of colours and then test printed these full size and displayed them throughout Croke Park. The yellow/black solution was clearly the most impactful. From this I applied the design to a range of sizes and formats which were then displayed throughout the stadium aswell as in print and online brand positioning.