Littlewoods #styleofplay campaign

Littlewoods Ireland commissioned me to join their campaign team and develop and lead the visual strategy for their sponsorship of the 2017 GAA Hurling Championship and Camogie League season.

As first time sponsors in this: “Our Cultural and National game” we knew from the start, that we would have a huge opportunity to push the campaign objectives of the sponsorship in a direction that was focused on the passion of the fans, clubs and communities that make these games so captivating.

  • Littlewoods Ireland
  • Sponsorship
  • Branding
  • Sept 14th, 2017
Being a new sponsor in a field that is heavily populated with services and financial institutions, Littlewoods Ireland, as the countries largest fashion and online retailer were distinctly placed to embrace a daring and unique direction and to bring the ethos and knowledge of the company into their sponsorship.

#styleofplay was the direction envisioned that best encompassed these objectives.

Weekly style awards

After each match, a style of play award would be announced across social platforms for the best player, akin to player of the match.

A weekly video edit of best plays was produced throughout the competition season, and I styled the visuals and motion graphics for this and liaised with the production team.

Posters and programme adverts were designed for both the camogie and hurling competitions.

Daragh brought this concept to life with a visually arresting creative treatment that earned hundreds of thousands of views and excellent recognition through our print and social promotions.

Fiona Lee, Marketing Manager at Littlewoods Ireland